ECO Operation: Neighborhood cleanup around Shinagawa People’s Park
On June 22, Rakuten employees conducted a neighborhood cleanup in the area surrounding Shinagawa People’s Park. For parents whose children’s summer vacation is right around the corner, we hope this report will give you and your children the opportunity to think more about the community in which you live.
Volunteers from the Rakuten Group spent the pleasant summer day cleaning up rubbish in the Shinagawa Seaside neighborhood, where Rakuten’s company headquarters are located. The effort was part of a community beautification campaign Rakuten has been conducting since the end of 2007. This event marked the 11th activity so far.
Volunteers worked together in groups; groups were composed of volunteers from different businesses and occupations who do not normally have the opportunity to interact with one another. Additionally, many employee family members also came out to participate. It was quite heartwarming to see kindergarteners and elementary school students helping clean up the community with their parents.
Lately, these cleanups have begun to show an international flavor as well. One could here English and other languages spoken during the lively event.
Nearly 100 people showed up to help, and the volunteers who planned and prepared for the even were pleased with the turnout. After the cleanup ended a barbeque was held inside the park, and volunteers were able to continue to get to know one another.
Neighborhood Cleanup Goals:
l Clean up Shinagawa, the Tokyo ward in which Rakuten Tower is located
l Increase knowledge of the area around Shinagawa ward
l Deepen participants environmental consciousness
We will continue sponsoring activities that inspire employees to improve their own communities while giving them opportunity to interact with colleagues from different business
・Rakuten CSR Eco Operation
・Rakuten CSR Eco Team: Neighborhood Cleanup Reports